Find a message that works.
ModusMark is a Brand and Messaging Development consultancy that helps complex B2B companies uncover their story and unlock revenue growth.
Rated 5 out of 5
ModusMark guides
complex B2B brands
on the journey to
crafting a message that works.
ModusMark guides complex B2B brands on the journey to crafting a message that works.
Align teams behind a single source of truth.
Remove barriers to growth and ensure sales, marketing, and customer success teams are marching in the same direction.
Revitalize your positioning strategy.
Find your brand’s inner compass and inject new life into your business, your teams, and your customer base.
Claim your corner of the market.
Leverage customer research to get a clear picture of where and how to win – even in commoditized markets.
WHAT WE DO
Struggling to articulate your business value in simple terms?
You are not alone.
This stuff takes more than just research… it takes objectivity. And let’s be honest, nailing your message is hard when you’re stuck in the weeds. But make no mistake, your perfect messaging strategy DOES exist. It’s just obscured or diluted. That’s why ModusMark exists.
WHO WE DO IT FOR
Get a compass that
holds everyone accountable
to the bigger picture.
As businesses scale, their story gets convoluted. Sales says one thing. Marketing says something completely different. And before too long, every department has its own way of describing the organization.
At ModusMark, we understand that conversations about messaging are really conversations about strategy. We also understand that the only way to achieve organizational alignment around strategy is through a simple story.
WHY WE EXIST
Get a compass that
holds everyone accountable
to the bigger picture.
As businesses scale, their story gets convoluted. Sales says one thing while Marketing says something completely different. And before too long, every department has its own way of describing the organization.
At ModusMark, we understand that conversations about messaging are really conversations about strategy. We also understand that the only way to achieve organizational alignment around strategy is through a cohesive story.
SALES LEADERS
Equip your team with the right pitch.
Empower your team to enter conversations at a higher altitude, close bigger deals, and convert the right prospects.
Marketing leaders
Maximize the ROI of your marketing efforts.
Give your team a toolkit that ensures they take a strategy-first approach to targeting audiences, crafting content, and driving demand.
Customer Success Leaders
Create loyal advocates in your customer base.
Gain business momentum by connecting with more of the right kinds of customers – the ones who “just get it”.
Complex or commoditized industry landscape?
That’s where we shine.
Cybersecurity
Fintech
SaaS
Management Consulting
Staffing
Financial Services
Complex or commoditized industry landscape? That’s where we shine.
Cybersecurity
Fintech
SaaS
Management Consulting
Financial Services
Staffing
Rated 5 out of 5
"The work has been nothing short of phenomenal."
“ModusMark was incredibly collaborative with us. They felt like part of our team. They did an excellent job at understanding our challenges, our goals, and at aligning internal stakeholders behind a central message. The work has been nothing short of phenomenal.”
Ben Masino
Chief Revenue Officer, Avertium
Rated 5 out of 5
"They ask the questions they don't expect anyone to ask."
“They’re always focused on collaboration and filing gaps. They ask the questions they don’t expect anyone to ask, always breaking molds and pre-established structures. They’re never trying to be the smartest people in the room, just trying to hold up a mirror to the people who are.”
Paul Caiazzo
Chief Growth Officer, SnapAttack
Our promise
We don't just build brands.
We build Brand Operating Systems.
We don't just build brands.
We build Brand Operating Systems.
Our experience spans sales, marketing, and startup environments. And if there’s anything we’ve learned along the way, it’s that the success of ANY revenue-generating team depends on the messaging strategy. That’s why every single ModusMark engagement begins with a thorough excavation of your business, your sales process, AND your audience. Our process is what makes us truly different:
It's Collaborative +
Inclusive
It's Strategic +
Methodical
It's Custom to
Your Business
It's Research-Driven +
Objective
01.
Our collaborative process pulls in sales, marketing, service delivery, and your customers' perspectives, ensuring you get a truly complete picture of how to win your audience, authentically.
02.
Thorough. Meticulous. Context-driven. That's how our clients describe us. We leave no stone unturned because we’ve seen that small details can translate into big differentiators.
03.
You get customized workshops that are tailored to your audience, your business, and your competitive landscape. No generic discovery questionnaires. No shelf ware. Not ever.
04.
Sure, we're savvy copywriters, but smart strategy starts and ends with research. We connect market, customer, and company data points together and transform them into a story that builds trust and engagement with your audience.
01.
It's Collaborative + Inclusive
Our collaborative process pulls in sales, marketing, service delivery, and your customers' perspectives, ensuring you get a truly complete picture of how to win your audience, authentically.
02.
It's Strategic + Methodical
Thorough. Meticulous. Context-driven. That's how our clients describe us. We leave no stone unturned because we’ve seen that small details can translate into big differentiators.
03.
It's Custom to Your Business
You get customized workshops that are tailored to your audience, your business, and your competitive landscape. No generic discovery questionnaires. No shelf ware. Not ever.
04.
It's Research-Driven + Objective
Sure, we're savvy copywriters, but smart strategy starts and ends with research. We connect market, customer, and company data points together and transform them into a story that builds trust and engagement with your audience.
Case Study:
Taking a Complex,
First-of-Its-Kind Cybersecurity
Platform to Market
WHY MODUSMARK?
We might be a good fit for you if you want to...
Re-energize and realign your teams.
Get your teams behind a message that’s clear and energizing.
Make your sales process more productive.
Get out of the pricing discussion and close better deals, faster.
Craft and master an elevator pitch that works.
Connect with prospects on their level, in their language. Then, watch your revenue grow.
Create stellar customer experiences.
Transform customers into loyal advocates through a brand promise on which your team can consistently deliver.
Remove the guesswork in improving your offerings.
Use market, customer, and internal insights to inform your product and service development.
Get more ROI from marketing efforts.
Inject new life into your marketing strategy and streamline marketing ops to maximize ROI.
Rated 5 out of 5
"ModusMark took the time to understand it all."
“Our industry is extremely complex, but ModusMark took the time to understand it all – our business, our market, and our audience. Since the start of our partnership two years ago, they’ve listened to us, collaborated with us, and even challenged us when it made sense. They’re good people. They’ve truly become a critical part of our team and business strategy.”
Tom Cook
Co-Chief Executive Officer, FlexTecs
MEET MODUSMARK
We're researchers. Marketing strategists. Brand therapists.
Not one of our clients would say we don’t understand their business. Zero. Not even our clients in complex industries like Cybersecurity or Fintech. That’s because we begin every relationship with a thorough excavation of your current brand, your market, and the many perspectives that make up your business and go-to-market strategy. It’s the first step in finding a story that’s authentically “you.” And in that story, your brand is no longer one-dimensional. It has curves and contours, humanity and utility. It removes blockers to revenue growth and builds connection with the right kinds of customers.
We believe that any marketing tactic is only as good as the strategy supporting it. That’s why we approach every conversation about messaging in the context of the larger business strategy. This is why we sometimes have trouble referring to ourselves as an “agency.” In reality, we’re B2B go-to-market consultants and marketing strategists with the added implementation capabilities of a marketing agency.
Yes, we are capable partners who deliver quality work consistently. But exceptional partnerships are built on so much more. We have 100% client retention because we’re reliable, transparent, flexible, and collaborative. We’re good people you can rely on to ideate with you, create with you, challenge you, and grow with you.
MEET MODUSMARK
We're researchers. Marketing strategists. Brand therapists.
Not one of our clients would say we don’t understand their business. Zero. Not even our clients in complex industries like Cybersecurity or FinTech. That’s because we begin every relationship with a thorough excavation of your current brand, your market, and the many perspectives that make up your business and go-to-market strategy. It’s the first step in finding a story that’s authentically “you.” And in that story, your brand is no longer one-dimensional. It has curves and contours, humanity and utility. It removes blockers to revenue growth and builds connection with the right kinds of customers.
We believe that any marketing tactic is only as good as the strategy supporting it. That’s why we approach every conversation about messaging in the context of the larger business strategy. This is why we sometimes have trouble referring to ourselves as an “agency.” In reality, we’re B2B go-to-market consultants and marketing strategists with the added implementation capabilities of a marketing agency.
Yes, we are capable partners who deliver quality work consistently. But exceptional partnerships are built on so much more. We have 100% client retention because we’re reliable, transparent, flexible, and collaborative. We’re good people you can rely on to ideate with you, create with you, challenge you, and grow with you.
Kate Jacoutot
Founder, Head of Strategy
Dena Pham
Creative Services Lead
Michelle Huynh
Account Coordinator
Amber Brinkman
Brand Strategy Consultant
Khaleesi
Chief Happiness Officer
Rated 5 out of 5
"They improved our GTM strategies + aligned our team."
“ModusMark helped craft the right message that has since improved our GTM strategies, aligned our internal teams, and helped our business exponentially expand.”
Eric Kerstetter
Chief Revenue Officer, Drummond
